Italicized movie title angers critics, typesetters

Hurray Four, Hollywood -- Promotion for a new blockbuster movie slated for a Summer 2007 release has ground to a halt after a furor raised over its controversial title. The actual title hasn't been decided upon, but the producers of the film, Residential Studios, leaked the suggestion that they were considering using italicized type for whatever word or words would compose the title, immediately raising the ire of film critics and internet bloggers worldwide.
"This is scintillatingly preposterous," commented Neil Silvers, film critic for the Annawonka Daily Press, "It goes against the normal practice of titling a movie in roman characters, only to be italicized when referenced in the press. Now what are we to do? Are we to write the movie title in roman characters and confuse the reader? Or should we keep the italics in our reviews and subject ourselves to criticism by English teachers and other punctuation watchdogs?" Silvers further noted that it will cause mayhem with critic blurbs that are often peppered on newspaper and television movie ads. "To put it bluntly, this is devestatingly abrasive to my senses."
The point about the critic's blurb seems to be the most sticky among the italicized movie title's detractors. Sidney Folton, head critic at coolflickz.com noted, "Blurbs are usually italicized themselves, to show the enthusiasm that the critic had while observing the movie. Often it's something like 'Dazzling!' or '...simply enchanting!' The point I am trying to make is that the italics are important here, and to make the movie's title in italics cheapens that whole effect." Though Sidney has no further advanced information about this movie and doesn't even know what it's about, he said that he's already going to drop an entire grade from the review if they go ahead with this italicized title. "There's no way that a movie with an italicized title is going to get more than four Popcorn Tubs," he said, referencing the points that coolflickz.com uses in lieu of stars, "I mean, that's the kind of rating you reserve for classics like Lord of the Rings: The Two Towers and Batman Begins, not for an upstart little flick that wants to change all the rules."
Despite the studio's retraction of the italicized movie title rumor, many are resigned to figuring out how they would work an italicized movie title into their respective reviews and internet commentary. "I don't know preciselty what I will do, but I am looking into several options," said Gary Huss of the Beaverton Weekend Guide, "I might use another font, I might run it in all caps. I might even go bold, though that is unlikely." Responding to a suggestion that he could put quotes around the movie title for review purposes, Huss scoffed. "That would run the blurbs, which are themselves between two quotes! What, shall we start using single quotes now when necessary? Don't be stupid."